Case Study
Your Offer May Not Be the Bottleneck. Your Funnel Might Be.
See the rebuild that took Jason Wojo's low-ticket funnel from a $27 day to a $3,158 day. Same offer, same price, same product.
Meet The Client
Jason Wojo: A 9-figure advertiser with 7+ years buying traffic at scale.
He's launched dozens of webinar, low-ticket, and event funnels. He optimizes for a living.
Which is the point: this wasn't a beginner's funnel with obvious mistakes. It was a tested build that had stopped converting.
Jason Wojo
THESE FUNNELS ARE ABSURD. THEY BEAT MY CONTROL EVERY SINGLE TIME.
The Baseline
Product: “1-Hour Webinar Accelerator”
Funnel Type: Low-ticket front-end offer with upsells
1-Hour Webinar:
Page Views
19
Orders
1
Conversion Rate
9.09%
Revenue
$27.00
Upsell Revenue
$0
*Before results straight from the GoHighLevel dashboard.
The offer was already selling. The path to buy it wasn't. Slow load times, a dated layout, and copy that didn't carry the pitch, the leak was in the funnel, not the product.
Our Mission
Fix the conversion path. Leave the offer alone.
No price change. No stacked bonuses. No new guarantees. One variable moved: the funnel.
What Was Actually Broken
Speed & Structure
Cut 3.4 seconds off TTFB, one of several fixes, not the whole story
Rebuilt the layout for clarity, so the eye follows one path
Mobile-first, because that's where the traffic actually lands
The Message
Rewrote every headline and CTA against one buying decision
Rebuilt the trust and authority proof around what the buyer needed to believe
Reworked microcopy at the two points people quit: checkout and upsell
Checkout Friction
Surfaced live purchase activity so buyers can see the product moving
Added motion only where it signals quality, never where it delays the click
Stripped the hierarchy down until the next action was the obvious one
Launch was day one. The next ten days of daily monitoring and small corrections are what took it to a $3,158 day.
The Results. And What They Do and Don't Prove
Metric
Before
After
Page Views
19
300
Orders
1
69
Conversion Rate
9.09%
24%
Revenue
$27.00
$3,158
Upsell Revenue
$0
$1,710
*After results straight from the GoHighLevel dashboard.
The Difference, Side by Side
"Same offer. Same price. A different path to buy it."
Walk the Rebuild Yourself
The rebuilt funnel is still live. Walk it end to end and see the speed, the copy, and the checkout for yourself.
Key Takeaways
The Offer Is Rarely the First Thing to Change
When a proven offer stalls, rewriting it is usually the expensive guess.
Diagnose the path first: traffic match, message, page experience, checkout.
DIAGNOSE BEFORE YOU REBUILD.
A Slow Page Is a Paid-Traffic Leak
Every second of load time is spend you already paid for, walking away.
On mobile, speed and stability are the first credibility signal a buyer gets.
YOU PAY FOR THE CLICK EITHER WAY.
Launch Day Is Day One
A good build gets you a starting point, not a ceiling.
The ten days of measurement and correction after launch are where most of the lift came from.
THE SPRINT AFTER LAUNCH IS THE MARGIN.
Final Word
This case proves one narrow thing:
An already-selling offer can stall on a path that doesn't sell it.
It doesn't promise you a 24% conversion rate. It says this: before you rewrite the offer or buy more traffic, find out where the current path leaks.
Think Your Funnel Is Leaking?
Better Call Funnelslayer :)
How the Engagement Works
Whether you’re running a low-ticket funnel, high-ticket funnel, webinar, challenge, or book-a-call funnel
we’ll build (or rebuild) it from the ground up for performance.
Every step of your funnel is custom-tailored to your specific audience
from fresh, trust-building design to high-converting copy that aligns with your offer and message.
Then, we don’t just hand it off.
You’ll get 10 days of ongoing optimization from our team
we’ll A/B test every element, monitor performance daily, and fine-tune it for maximum results.
💡 We don’t guess. We measure, adjust, and scale what works.
Frequently Asked Questions
What happens after I book a call?
We’ll review your funnel or offer before the call, discuss your goals and challenges, then share a clear action plan and quote — no pressure, no hard sell.
What’s the turnaround time for building my funnel?
Typically 7–14 days once we kick things off.
Do you work with my industry?
Absolutely. We’ve built funnels in 70+ niches — from coaching and e-commerce to real estate and SaaS. Every funnel is tailored to fit your specific market and audience.
What kind of improvements can I expect?
Most funnels see 2–5× performance increases within the first 10 days after launch and optimization.
I don’t have a funnel yet, can you help?
100%. We’ll review your offer, define your goals, and build a complete funnel strategy and setup from the ground up.
Do you work with my current tools and platforms?
✅ Yes. With over 4 years of hands-on experience, we’ve mastered all major platforms, GoHighLevel, ClickFunnels, HubSpot, Systeme.io, and more.
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